Case studies

Oliver’s Travels offers over 2000 hand-picked luxury villas across hundreds of wonderful European locations. Not a brand to do the ordinary – as their tagline says – they were quick to recognise the value in giving their website visitors the chance to explore each villa location with an interactive map populated with the best local attractions and other hotspots.

How it works: A single dynamic code snippet reads the precise latitude and longitude of each of their villas on the fly, generating a populated POI map for their Location tab complete with the villa as the named central pin. Places are output based on a set of rules held in the Fiz engine. A Fiz map template was selected with coloured icons. For speed of implementation our widget solution was chosen over our API. The result is the same – fantastic location content while bypassing the potential impacts of new development.

St James Court Hotel, London is one of the Taj Hotels and is blessed with a wonderful location a hop and a skip from Buckingham Palace.  The hotel is equipped with no less than three specialist concierges to help guests exploit everything the hotel has to offer.

Desire: despite these advantages, their Director of Marketing was convinced that for certain guests, person to person interaction with a concierge would not always be their preferred option, whether for reasons of language, time or simply because they were digital natives. He wanted to create a digital guide to the local area, and so the ‘Virtual Concierge’, featuring prominently on the hotel’s home page, was born.

Solution: Fiz provides two solutions in one. To allow single places to be embedded one at a time into content originated by the hotel – whether a home page zone, a landing page or a blog – Fiz placelets are used to create pop ups that keep the user on the website. This works just like a hyperlink.  Meanwhile, the full custom collection of places that the hotel wishes to recommend is launched as a widget on its own landing page.

Result: St James Court’s concierges are fully involved in this Virtual Concierge and their own tips and advice can be added to each place. Content can be changed 24/7 365, because the quality of a place has changed causing it to drop from the recommendations, or seasonally, because at Christmas it is great to include more local markets.

Bespoke Hotels is a mid-size, independent hotel management company and the largest in the UK. Its eclectic portfolio of boutique hotels has grown to 97 properties worldwide, each synonymous with the best the location has to offer. So it was apt that Fiz was called upon to populate its Location tab with something a little more special: a curated selection of the best local things to see and do.

How it works: An image pod design template was selected to display visual images of the attractions surrounding each Bespoke Hotel or Spa. Using a dynamic code script, each page recognises the precise location of the property and calls for the most relevant local places the hotel’s guests will want to explore. A default category of Attractions and Landmarks was set to ensure that the most recognisable places display first, while the filter allows users to view All places or browse by category.

Le Boat, Europe’s no. 1 boating company, pioneered the first interactive cruise companion app early in 2014. Their priorities were to help customers operate their boat, navigate their chosen route, identify and operate locks, and locate and enjoy the best local sights.

Challenge: accurate information on locks, mooring and essential amenities was seen as critical to helping customers enjoy their trip with maximum convenience, but precious little data was available. In addition, only those local attractions and hotspots accessible from the riverside would be of true value so a custom set of recommendations would be needed. A way of sourcing good data in order to improve and supplement it on a continual basis was also needed.

Solution: fiz collated the best data sets its relevance algorithm could find, while Le Boat used their own staff to add, refine and improve the information via the fiz cms to make it ready for publication. A custom API delivers this content to the app developers but Le Boat remain in control of what it contains.

Result: Le Boat now have the most complete and reliable source of European waterway navigational and poi data available. New data sources are added to the fiz platform as the company launches new routes. Changes are dynamic and no app updates are needed to keep the content accurate and fresh. Last but not least, Le Boat customers need not miss out on the best local sights and experiences.

We Love bologna is a young and ambitious online blog dedicated to providing readers with insights, tips, recommendations and guides to the Italian city of Bologna.

Challenge: We Love Bologna were looking for a way to elevate their content and make it stand out in a sea of online information. Sometimes travel blogs can seem static and the content detached from the reality of actually walking the streets and seeing the sights of which you read.

They also expressed concerns regarding the difficulty readers might have in finding the places they read about and knowing exactly where they were in relation to their hotel, just writing addresses in articles means more time spent researching for the busy traveller.

Solution: The Fiz map widget was a simple and effective way for the blog to provide crucial locational information, as well as general information, on the places written about. The map itself is a handy way for users to understand where everything relevant is, and the pop-up placelets mean users don’t have to leave the page to find important information on attractions.

Where the location isn’t so important, We love Bologna has used the carousel widget to concentrate attraction information in a user friendly mechanism, collating invaluable venue information which they didn’t always want to include within the body of their articles.

Result: Readers of the blog now have a more targeted experience, where information is organised efficiently and We Love Bologna stands apart from competitors. Enhanced SEO from unique descriptions also plays a part in giving the blog a crucial head start.