Wifi landing pages: 6 ways to engage guests with an innovative welcome
March 15, 2018 by Matthew Charles
Digital technology puts a world of information at our fingertips from any location: 24/7.
This constant connectivity is now a normal part of our daily lives, and most travellers are not keen to sacrifice this norm while on holiday. In fact, a recent TripAdvisor survey found that wifi is a key factor driving holiday bookings, with 74% of those surveyed citing wifi as a top consideration when choosing a hotel.
Not only does wifi keep hotel guests happy, it also gives them the chance to make precious user-generated content. Posts on social media of mornings by the pool or evenings at the bar are promotional gold dust.
But the importance of wifi goes even further. Once guests have logged into your wifi, you now have extra channel of communication and the chance to create an innovative landing page. Instead of redirecting users to your regular homepage, a custom welcome page for wifi users acts as a hub of information and a portal to enrich the guest experience.
Provide time specific content
Your landing page should be a living, breathing portal, full of up-to-the-minute information about your hotel and the locality. Use your wifi welcome page to showcase special events and share what’s-on information specific to the dates of your guest’s stay. Include hotel promotions such as limited offers, competitions and incentives.
Include links to social networks
Add your hotel’s social media channel links to the landing page to build your online following. Many guests will upload user-generated content to the likes of Facebook, Twitter and Instagram during their stay. Giving your guests instant access to these channels offers them the means to share their content with the hotel.
Add weather forecasts and local news
Create a custom, real-time widget containing weather forecasts and local news to keep your guests in the loop with the latest information. Use this insight to highlight content relevant to your guest’s stay – for example tips for where to spend a rainy day or travel advice if a route is closed for refurbishments.
Allow guests to leave reviews via the landing page
Encourage guests to leave a review of your hotel by providing links on your wifi landing page. The more reviews you receive, the better your visibility and ranking on the likes of TripAdvisor – this visible feedback will also encourage you and your staff to go the extra mile and improve services.
Include a contact form
Reduce the queue at the reception desk or phone calls from a guest’s room by providing a contact form on the wifi landing page. Encourage guests to use this for any queries they have during their stay, and make sure responses are provided in a timely manner.
Encourage guests to book direct next time
Your custom landing page offers the opportunity to increase direct bookings. Offer existing guests a loyalty discount code or special treat if they make a reservation via your website for their next stay.
To find out how fiz technology can take your wifi landing page from ordinary to innovative, have a chat with our team today. Fiz is the best tool to harness the power of user generated content and hyper local information and to make it work for your business.